DTXFY
Walk into a dtXfy studio worn down or worn out, and walk out reinvigorated. This growing renewal studio offers the latest technology and innovation in light therapy and touchless massage, providing three core services to help renew, revitalize and repair your body and mind.
Wonder & Co. and dtXfy joined forces in 2022, looking to bring clarity and sophistication to their little corner of the wellness boom. We faced an interesting challenge, evolving the brand’s original X into a mark that carried more meaning for the growing franchise. In the end, dtXfy’s visual identity felt both refreshing and informative in their industry. Look out for new locations across PA!
Scope of Work
Brand Design
Web Design + Development
BRAND PERSONALITY
Inviting
Calming
Sophisticated
The Logo Explained
Our primary logo maintains the dtXfy X at the center of the brand. The design leverages the degree symbol and progressively darkens and then progressively fades, symbolizing the notion of arriving at dtXfy feeling weighed down and leaving light. Renewed. Revitalized. Repaired.
